E-Commerce
The introduction of AI-powered features is transforming the online shopping landscape, emphasizing efficiency and personalization. At the Google I/O 2025 event, several key innovations were introduced, including a new feature called “Buy for Me,” also known as Autobuy. This feature, spearheaded by Senior Product Manager Vishal Desai, aims to enhance the shopping experience by automating purchase processes once predefined conditions are met.
Agentic Checkout and Its Implications
The concept of agentic commerce is gaining traction within the e-commerce industry, moving away from passive notification systems toward proactive shopping agents that execute purchases on behalf of users. This transition aligns with increasing consumer expectations for automation and intelligence in digital shopping experiences. The “Buy for Me” feature introduced by Google is a significant step in this direction, allowing users to pre-set product preferences and price points for automated purchasing through Google Pay.
Enhancing Purchase Processes
Traditional online shopping requires extensive manual intervention, including price tracking and form completion. The “Buy for Me” feature addresses these challenges by automating the purchase workflow while maintaining user control over preferences. Vishal Desai’s leadership in the development of this feature included coordinating cross-functional teams and implementing a secure one-click payment system, ensuring a streamlined and transparent user experience.
Market Impact and Future Prospects
The shift towards agentic commerce is expected to have a considerable impact on the global market, with projections estimating a potential reach of $136 billion by 2025 and $1.7 trillion by 2030. The “Buy for Me” feature, while still in its early stages, represents a pivotal shift in how consumers interact with online shopping platforms, moving towards more intelligent and personalized shopping solutions.
