Meet the Moroccan designer modernising the traditional caftan

The Moroccan caftan has been recognized as part of UNESCO's list of Intangible Cultural Heritage. Kenza Bennani, a fashion designer based in Marrakech, is working on modernizing this traditional garment. Her boutique, New Tangier, located in La Mamounia Hotel, features a range of caftans designed for everyday wear. These garments are inspired by Moroccan heritage, yet adapted for contemporary usage.

Bennani emphasizes the importance of design rooted in Morocco's diverse cultural history. Her approach involves reinterpreting traditional cuts in a modern context, focusing on functionality rather than ornamentation. The caftans are designed to be unisex and body-friendly, highlighting the elegance of the cut.

The design process takes place in Bennani's grandmother's house, where she sketches new designs and selects fabrics. The creation of each garment requires between 18 and 35 hours of work, involving skilled artisans who trace patterns and sew the pieces together.

Bennani insists on using natural fibers, such as wool, linen, cotton, and silk, all sourced locally to maintain sustainability. This approach presents challenges due to the prevalence of polyester in the market.

The Moroccan caftan is a significant symbol of national identity, with a history spanning over eight centuries. The work of New Tangier has been acknowledged for making traditional Moroccan clothing accessible for everyday use, moving it beyond special occasions.

The addition of Moroccan caftans to UNESCO's list has increased international interest. Bennani expresses optimism about the future, noting the growing presence of young Moroccan designers on international platforms. She advocates for a focus on local resources and a shift away from globalized production.

Based on reporting by Africanews.