South Sudan models chase global fashion dream despite visa hurdles

Fashion Industry Developments in South Sudan

In Juba, South Sudan's capital, young individuals engage in runway practice with aspirations of leveraging modeling opportunities beyond their national borders. Despite the country's history of conflict and economic challenges since gaining independence in 2011, South Sudan has emerged as a noteworthy source for international modeling talent.

Several renowned models have emerged from South Sudan, as highlighted by Models.com. Agencies such as Jubalicious in Juba are instrumental in preparing aspiring models for international platforms in cities like Paris, Milan, and London. For many, participating in these global fashion events presents a significant economic opportunity.

While successful models can potentially earn substantial incomes, the journey is fraught with challenges. Visa rejections have been a barrier for some models attempting to attend major fashion events in Europe, even with confirmed contracts. For instance, Yar Agou, a 19-year-old aspiring model, faced a last-minute visa denial, hindering her participation in Milan Fashion Week.

Similarly, Bichar Hoah, who has roots in the Kakuma Refugee Camp in Kenya, also encountered difficulties securing a European visa despite pursuing modeling assignments.

Models who manage to work internationally must navigate a highly competitive environment that continually seeks new talent. Despite these hurdles, modeling remains a promising avenue for South Sudanese youth to improve their circumstances and influence global perceptions of their homeland.

The ambition to represent South Sudan on prominent fashion stages remains a driving force for many, including Agou and her peers, who continue to hone their skills in Juba.

Based on reporting by Africanews.