World's most popular TikToker Khaby Lame signs $975 million deal - and gains a digital twin
Khaby Lame Signs Major Deal with Rich Sparkle Holdings
Khaby Lame Signs Major Deal with Rich Sparkle Holdings
Khaby Lame, a content creator originally from Senegal, has entered into one of the largest agreements in the creator economy with Rich Sparkle Holdings.
Under the terms of the agreement, Lame retains 49 percent ownership of his company, maintaining long-term control. Rich Sparkle Holdings will have exclusive commercial rights to Lame's brand, which includes an AI-powered digital twin.
Khaby Lame Signs Major Deal with Rich Sparkle Holdings Khaby Lame, a content creator originally from Senegal, has entered into one of the largest agreements in the creator economy with Rich Sparkle Holdings.
The digital twin is designed to host virtual livestreams and multilingual content, providing 24/7 fan engagement. It utilizes Lame's voice, likeness, and mannerisms.
The company anticipates that this initiative could transform the content e-commerce model, with projections of generating over $4 billion annually.
Lame gained popularity through wordless skits that parody complex life hack videos. Born in Senegal and raised in Italy, he obtained Italian citizenship in 2022. For more information, visit this link .
Based on reporting by Africanews.
